Award Submission Strategy
Structured submission narratives by aligning project strengths with evaluation criteria. Developed concise textual arguments, curated imagery, and coordinated graphic materials to reinforce conceptual clarity and impact.
Terminal BTG Pactual, Guarulhos International Airport
Perkins&Will + Pascali Semerdjian Arquitetos
Perkins&Will + Pascali Semerdjian Arquitetos
Role: Narrative strategy, award positioning & submission coordination
Defined the narrative and visual positioning strategy for the award submission, translating architectural intent into a jury-focused framework that balanced conceptual rigor and institutional presence.
Outcome: Winner in the Transportation category at the 2025 Best of Year Awards, reinforcing the project’s global visibility and strengthening institutional recognition within the international design community.
Perkins&Will featured as one of the most influential design practices in Brazil — Casa Vogue 50 (2026)
Role: Narrative and editorial strategy for institutional recognition
Shaped the editorial positioning that supported Perkins&Will’s inclusion in Casa Vogue 50’s roster of influential design voices. Developed narrative framing and curated strategic messaging to align studio work with editorial criteria for cultural impact and architectural leadership.
Outcome: Institutional recognition in Casa Vogue 50 (2026), reinforcing the firm’s cultural visibility and strategic positioning within national and international design discourse.
Terminal BTG Pactual, Guarulhos International Airport
Perkins&Will + Pascali Semerdjian Arquitetos
Perkins&Will + Pascali Semerdjian Arquitetos
Role: Narrative positioning & award submission strategy
Coordinated the adaptation of textual and visual materials to meet the award’s criteria, curated key narrative elements, and structured the submission framework to emphasize conceptual clarity and design intentionality, aligning the project’s architectural identity with the jury’s discourse on cultural and spatial significance.
Outcome: Inclusion in the list of Laureates at the Kyoto Global Design Awards 2025, reinforcing the project’s recognition in the global design community and amplifying institution-level visibility within international design and environmental design discourse.
Sabará Children’s Hospital — Perkins&Will
Role: Narrative positioning & submission strategy
Developed and structured the award submission narrative for Sabará Children’s Hospital, articulating key design intentions to align with the evaluative criteria of the World Architecture Festival. Defined the conceptual framing to highlight how the project’s architectural strategies — particularly in spatial experience, healthcare environment design, and human-centered organization — respond to both functional requirements and broader cultural narratives.
Outcome: Shortlisted in the World Architecture Festival 2025 — a curated platform recognizing global architectural work — reinforcing the project’s visibility within international professional discourse and enhancing institutional recognition.
Bambu Atmosfera — Perkins&Will
Role: Sustainability narrative strategy & submission positioning
Structured the award submission narrative to foreground the project’s environmental intelligence and material innovation. Positioned sustainability not as a technical add-on, but as the central architectural premise — articulating how the use of bamboo and biophilic strategies informed spatial identity, performance, and long-term resilience. Developed a narrative framework that translated environmental strategies into experiential and cultural value, aligning ecological intent with the evaluative language of the World Architecture Festival.
Outcome: Shortlisted in the World Architecture Festival 2025, reinforcing the project’s recognition within global conversations on environmentally responsive design.