DaGarupa
A narrative-driven initiative that reframes urban mobility through the perspective of delivery workers operating within platform-based systems. Rather than documenting from the outside, the project positions lived experience as authorship — transforming everyday routes into a collective urban portrait.
Digital Narrative & Urban Research Platform
Context: Developed during the postgraduate program “Graphic Design and the City” at Escola da Cidade, DaGarupa investigates the precarious working conditions of app-based delivery workers in São Paulo during the COVID-19 pandemic.
My Role: Research development; narrative structuring; content strategy; multimedia coordination; visual and interface concept.
Challenge: To create a communication platform capable of bridging the gap between delivery workers and app users, translating lived experiences into accessible and impactful digital narratives.
Strategy: The project combined academic research, field interviews, and participatory media production. Workers were invited to document their routines through photos, audio messages, videos, and text diaries — all produced via their own mobile devices.
The screen — the same medium that mediates delivery platforms — became the central exhibition space. This conceptual decision reinforced the relationship between labor, technology, and visibility.
Execution: Development of a digital platform (dagarupa.com.br); curation of multimedia diaries; narrative sequencing; visual interface and content organization
Impact: The project reframed delivery workers not as invisible service providers, but as narrative agents. It positioned design as a mediator between social realities and digital audiences.
Authors: Crislayne O. Marques, Guto Miranda, and Marina Dahmer.
Supervised by: Celso Longo, Daniel Trench, and Francesco Perrotta-Bosch.
Supervised by: Celso Longo, Daniel Trench, and Francesco Perrotta-Bosch.
