Brand & Identity
Spaces are born with an identity, but often this needs to be reinforced. In these cases, visual communication emerges as architecture's greatest ally, translating concepts into graphic elements to strengthen brands and improve the overall experience for people.
My work in brand and identity centers on articulating the conceptual core of a practice, project, or institution, translating values, culture, and spatial thinking into coherent visual and narrative systems.
Girassol Corporate Building - Brand Identity & Spatial Communication System
Context: Development of the visual identity for the Girassol Corporate Building, an architectural project designed by Ludovica Leone.
My Role: Visual identity concept; narrative positioning; logo development; brand applications and wayfinding studies; communication alignment with architectural concept.
Challenge: To translate the architectural language of the building into a coherent and recognizable brand system capable of reinforcing its identity beyond the built form.
Strategic Approach: Typography, graphic composition, and visual tone were designed to echo architectural proportions and material sensibility. Rather than creating a standalone logo, the goal was to develop a communication system that would operate consistently across signage, printed materials, and digital applications.
Impact: The project strengthened the coherence between architecture and communication, reinforcing the building’s presence as both a physical and institutional entity.
