Narrative & Editorial
Narrative defines how architecture is understood.
Beyond drawings and photography, editorial and audiovisual storytelling shape how design enters cultural discourse — how it resonates, persuades, and endures.
My work in narrative and editorial strategy focuses on constructing conceptual frameworks that translate architectural intent into coherent, emotionally resonant communication. In audiovisual production, this means aligning spatial concepts with script development, sequencing, and message calibration — ensuring that the final piece does not merely document a project, but articulates its conceptual core.
Dolce Gusto Neo — Ephemeral Architecture & Circular Narrative
Estudio Guto Requena
Role: Narrative structuring & communication strategy
Contributed to the development and articulation of the narrative framework that guided the audiovisual storytelling of the Dolce Gusto Neo temporary structure — a project conceived with a fully circular lifecycle.
Structured messaging to highlight the project’s environmental intelligence, aligning architectural strategy with brand values and sustainability discourse. Ensured coherence between spatial concept, lifecycle logic, and narrative sequencing, reinforcing the project’s conceptual clarity through film.
The resulting audiovisual piece positions the structure not merely as an installation, but as a cyclical system — architecture conceived with dismantling and regeneration in mind.
Creative Direction: Guto Requena | Communication Strategy & Narrative Coordination: Crislayne O. Marques | Video: Bayeux Filmes | Realization: Nestlé.